Journalistic Approach
I have an M.A. in Journalism and was awarded a Kiplinger Foundation Fellowship for Investigative and Public Affairs Reporting. I began my career as an on-air news reporter for leading NBC television and NPR radio stations. I know how to ask questions. I know how to organize the research output into a tight, coherent story that is easily understood and remembered. I know how to deliver under tight deadlines.

Creative Interviewing Techniques
I engage respondents in strategically-designed conversations to extract more and deeper learning. My techniques allow respondents to be more open, more honest, and more specific. My techniques prompt respondents to reveal insights that would otherwise remain hidden. My techniques deliver learning that is new and fresh and not just a repeat of what you already know.

Business and Marketing Understanding
My background includes serving as Director of Brand Marketing, New Products, and Strategy for Kraft Foods. I received the Chairman’s award for leadership of the billion-dollar Oscar Mayer Lunchables business. I “get” how the focus groups we are conducting link to the business and marketing decisions we need to make. I understand the needs and expectations of large, complex, sophisticated client companies.