Clark L. Murray Research

I am experienced with a wide range of consumer qualitative research formats and methodologies. I am pleased to share “cleansed” examples of my screener, discussion guide, and final report formats.

I have deep experience in the following methods:

  • Focus Groups
  • IDIs/One-on-Ones
  • Diaries
  • Ethnography
  • Self-Ethnography
  • Intercepts
  • Mobile/Smartphone
  • Online/Webcam
  • Qualitative Panels
  • Shopalongs
  • “Stealth” Interviewing
  • Telephone
  • Video Documentaries
  • Combinational Methods

Typical Consumer Topics:

  • Attitudes and Behaviors
  • Advertising
  • Branding
  • Consumer “Day in the Life”
  • Consumer Experience
  • Competitor Assessment
  • Digital Marketing
  • Merchandising/POS
  • New Products
  • Packaging/Graphics
  • Pricing
  • Segmentation
  • Shopper Insights
  • Social Media
  • UX

Typical B2B Topics:

  • Competitor Intelligence
  • Corporate Communications
  • Customer Experience
  • Customer Needs/Wants
  • Customer “Day in the Life”
  • Customer Satisfaction
  • Customer Service
  • Digital Marketing
  • New Products
  • Sales Force Effectiveness
  • Sales Materials
  • Segmentation
  • UX
  • Win/Loss
  • Value Proposition

Clark L. Murray Brainstorming – Ideation

I design, plan, lead, and report on a wide range of brainstorming sessions. From a 90-minute quick and dirty session with five participants in a conference room…to a four-day strategic war gaming offsite with 50 senior executives. I am pleased to share “cleansed” examples of my session flows and exercises.

“Practicalized” Techniques
I am Synectics-trained and have a portfolio of techniques that combine creativity theory with what works in the real world. I mix, match, and adapt these “practicalized” techniques to meet your precise needs and to fit the unique culture of your team.

While sessions should be energizing and enjoyable, the goal is to generate useful output. Sessions should not be goofy playtime. My sessions treat participants’ time as precious and make every second count.